After that it landed global distribution at Whole Foods which, Carr said, “really boosted up our awareness and we started teaching parents more about feeding meat and high fat diets to babies, and the danger of to much fruit in the diet.” The company focused on delivering this message, as well as the health benefits of a high fat, high protein diet for babies, on its website where it sold its pouches for the first six months. Initially, “people thought because there is no meat on the aisle … babies didn’t need meat,” or they thought the idea of pureed meat in a pouch was “yucky,” but the reality is most companies don’t add meat to their baby foods because it is expensive to source and process, Carr said. When the brand first launched last August it experienced some pushback against the idea, but the company’s rapidly expanding distribution over the past 12 months and 45% growth over the summer since Wild Ventures invested, shows that the vast majority of consumers are eagerly embracing the concept. Overcoming adversity to fuel fast growth
#Serenity beef pouch free#
Existing products included grassfed and finished beef mixed with sweet potato and kale, free range chicken with organic peas and carrots, uncured pastured bacon mixed with butternut squash and kale, and wild caught salmon with butternut squash and beets. And babies’ stomachs and digestive systems are particularly suited to digesting meat and fats, and that is what we put in our baby food.”Īt Natural Products Expo East in Baltimore this month, the company expanded its line of baby foods with the launch of a grassfed bison with kabocha squash and spinach, which won a Nexty award, and a free range turkey mixed with beet and pumpkin. Every parent knows that squeezing one bite in is a success and you want that bite to have as many nutrients as possible.
She explained that incorporating meat and fat into babies’ diets is important because “every bite counts when you are feeding a little, tiny baby. So, we are healthy, ethically sourced meats, mixed with veggies and then some oil,” company co-founder Serenity Carr said. … So, the white space we fill is we no sugary fruits. If you go out there, you will see fruits in almost every pouch. “Right now, the baby food category is primarily fruits. Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.
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